ASI+Management+and+Responsibilities

Author: Yerkebulan
= Title =

Definition
Manuel Arriagada, a member of the senior management team of ASI

Lorena Florentes is worker from SUSA Analytics who works together with Manuel Arriagada

Description
Manuel Arriagada realized that data which is collected from their customers can be used to find more information about their clients and purchasing patterns. He had an experience of observing how "Big Data" was implemented in different businesses in United States and learned that such technique improved the business itself by analyzing the data gathered from the clients. The company in which he is currently working (ASI) will use SUSA Analytics to provide advice and expertise to support local stores with the analysis of the data. He will cooperate with Lorena Florentes.

ASI will collect information through the loyalty card from their customers. Such data as customers' behaviour and product purchases are used to provide a deeper analysis and as a result improve the business activity. The purpose is targeted marketing - sending special offers, advertisements and other interesting things about products that might be useful for customers.

Specific examples
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Contributor:
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Resources
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 * ITGS Case Study - IB. (n.d.). Retrieved December 7, 2014, from []