Sandbox+Abai

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__//** Explain the process on how the company collects the data and what benefits does it bring to the company as a stakeholder and the company as a whole? **//__ __//** What analysis does Tesco conduct on the data it collects and for what purposes? **//__ Tesco company developed Clubcard system which collects information about their customers through analysis of their purchases and personal data entered during the regestration into the system.
 * 1) Data collection starts from the very begining of the process - the registration of the customers into the Clubcard system. Customers enter their personal data, including date of birth, name, credit card number, etc. Even if customer did not enter the personal information, it can be obtained through the bank account, phone number, adress, email adress and credit card during purchases via credit cards.
 * 2) Further data collection process occurs during the purchases made by customers. Every item or product that was bought is recorded by the system and enetered into database.

Collected data goes to the analysis process to identify patterns and features, so that company recognises customers preferences. It may include regular amount of purchases and spendings, most frequant types of products purchased, interest area, etc.

__//** Explain the benefits for the customer for having their data collected by the company **//__ Customers get better communication that fits their needs. They save time. They get less junk mail. What they do see is more pertinent to what they want. Customers care about customer experience. Getting timely and relevant offers and deals does add value, that's why so many liked Amazon suggesting books that fit their taste. However, sending a twenty-something shopper an offer for wrinkle cream discounts or sending a push notification to a mobile handset while someone is driving on a highway does not help retailers connect with their consumers or create a good customer experience. Ultimately, with the proper use of data, retailers should be able to create a customer experience that is more like having a personal shopper or a local merchant who knows you and caters to your preferences.



Customers get better communication with the supermarkets and shops. What does it mean? Basically, it means that the data collected by the supermarket is used in the most convienient and benefitial way for the customer. It Helps customers save their time by offering those products that they need. Moreover, customers care about customers experience. So, getting timely and relevant offers abnd deals does add value, that's why so many customers liked suggesting books and advertisements that fit their taste.