Behavioural+Marketing

Definition
Behavioral Marketing or Behavioral Targeting - online advertising, which is based on customers’ past content consumed and purchase habits. For example, sites which customers have been visited, videos which customers watched and items which customer buy or order.

Customer Behavior - is the study of how people buy, what they buy, when they buy and why they buy (Kotler and Keller)

Valuable customer - valuable customer is the customer who regularly buys expensive stuff in large quantities without any discounts from the company and always pay on time

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Video1. Consumer behaviour in marketing. How online behavioural advertising works

Picture 1. Behavioral marketing is identified based on the customer's desires.

A consumer behavior can be affected by 4 factors: cultural, social, personal and psychological. For example, according to personal preference human decide does he/she likes some items. Related to the mentality, nation and cultural impact costumer makes decision in buying anything.

Specific examples
==For example, I'm always searching for fashion clothes and I used to order some dresses or shoes, from my behavior marketing companies can make the conclusion that I am a female and used to be in fashion==

Contributor:
====This section provides additional examples with images and perhaps videos that further define the concept. Label images/videos Figure 1, Figure 2, etc with a title and place the APA citation at the bottom of the page.====

Resources
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 * Howell, R. (2014, January 26). What do personality traits tell us about consumer behavior? Retrieved December 9, 2014, from http://www.psychologytoday.com/blog/cant-buy-happiness/201401/what-do-personality-traits-tell-us-about-consumer-behavior
 * Vicente Ortega, J. (2013, January 19). Personality Traits and Consumer Behavior. Retrieved December 7, 2014, from http://jvortega.wordpress.com/2013/01/19/personality-traits-and-consumer-behavior/
 * Conn, K. (2014, June 10). 4 Traits of Today's Consumers That Make Present Tense Marketing Necessary. Retrieved December 8, 2014, from http://www.clickz.com/clickz/column/2305966/4-traits-of-todays-consumers-that-make-present-tense-marketing-necessary
 * Suttle, R. (2010, November 13). Characteristics of Consumer Markets. Retrieved December 11, 2014, from http://smallbusiness.chron.com/characteristics-consumer-markets-1418.html