Behavioral+Analytics

Definition
Behavioral Analytics - behaviorist tradition and utilizes learning principles to bring about behaviour strange. Contributor:Askhat

Description
For example, your data tells you that a large percentage of users found your site by searching for “Thai food” on Google. After arriving on your homepage, most users spend a few seconds on your “Asian Food” page but then they log off without placing an order. Looking at each of these events as separate data points doesn’t show you what’s going on. However, viewing these data points as a representation of overall user behavior enables you to interpolate how and why users acted in this particular case. (Defining Behavioral Analytics, n.d.)

Specific examples
Behavioral analytics is becoming increasingly popular in commercial environments. [|Amazon.com] is a leader in using behavioral analytics to recommend additional products that customers are likely to buy based on their previous purchasing patterns on the site. (Homa, n.d.)

Behavioral analytics is also used by [|Target] to suggest products to customers in their retail stores, while political campaigns use it to determine how potential voters should be approached. (Oh behave! How behavioral analytics, 2013)

Additional contributions
Contributor: Askhat

Contributor: Ermek
Behavioral analytics also works for increasing the web marketing value. By being able to predict customers' purchasing behavior business are able to know what goods can be sold better than others, what staff pairing is better for said customers and by that drive the marketing value higher and cut some costs here and there. This is very benefitial to the capitalistic build of nowadays businesses, which generalizes on the economic benefits.

Resources
//Defining Behavioral Analytics//. (n.d.). Retrieved from CoolaData: http://www.cooladata.com/blog/define-behavioral-analytics/

Cherry, K. (n.d.). What is behavior analysis?. Retrieved from http://psychology.about.com/od/behavioralpsychology/f/behanalysis.html Contributor: Askhat

Homa, K. (n.d.). Behavioral analytics … bad when Target does it … OK for political campaigns? Retrieved from The Homa Files: http://kenhoma.wordpress.com/2012/09/19/behavioral-analytics-bad-when-target-does-it-ok-for-political-campaigns/

Oh behave! How behavioral analytics. (2013, July 3). Enterprise Marketing Management.