Sandbox+Kenzhe

=**Target Marketing**=

In order to start you should know: //Who Purchases the products? How to reach them?//
====__Base for grouping consumers for target marketing: __ list of past purchases and buying patterns ====

**__Research __**
====Use their email, zip code, payment processor, inventory history (to know what consumers buy, what is the busiest day, what is the average of purchases, why your trend of sales falls and rises?), phone or email surveys. ====

//What you should know about your customers: //

 * ====Gender (different purchases) ====
 * ====Age ====
 * ====Interests/ Hobbies ====
 * ====Place of living (delivery, public transportation to the store, is store accessible?) ====
 * ====Income ====


 * __Target Marketing principle: segmentation, targeting and positioning. __**
 * 1) Segmentation: Grouping consumers according to a common need.
 * 2) Targeting: selecting and focusing on your market.
 * 3) Positioning: developing the product and familiarizing it with consumers.

__**Bibliography **__
 * 1) Kerr, M. (n.d.). What is Target Marketing? - Bplans Blog. Retrieved December 8, 2014, from []
 * 2) <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Figure 1. <span style="color: #333333; font-family: 'Times New Roman',serif; font-size: 12pt;">Hopkin, H. (2008, August 2). Loyalty Programme Marketing. Retrieved December 9, 2014, from []