Secondary+research+Template

Questions for Secondary Research TESCO
Author: Yermek

Company Name
Write the company name you are researching

Question 1
What loyalty system do they currently use?  Include a picture and description of the loyalty card plus system they use

Question 2
What are the features of the scheme? For example: Do customers gain points, vouchures for points, discounts etc?

Question 3
What are the benefits for the customer? For example: what do they get out off the scheme and how does it make their shopping experience better?

Question 4
How does the system work? For example: include diagrams and bulleted text on how the loyalty card system works in the company you are studying.

Question 5
What are the drawbacks/issues with the system? You should include the current problems that the company face with this system e.g. losing market share with another company?

Question 6
Include any illustrations/pictures of the loyalty card/system

This section is further explanation with images and perhaps videos that further define the concept. Label images/videos Figure 1, Figure 2, etc with a title and place the APA citation at the bottom of the page.

Contributor:

This section provides additional examples with images and perhaps videos that further define the concept. Label images/videos Figure 1, Figure 2, etc with a title and place the APA citation at the bottom of the page.

Resources

 * use APA style for all content (i.e. text, diagrams, charts, images and videos)
 * use APA style for all content (i.e. text, diagrams, charts, images and videos)