Loyalty+Card+Holders

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Figure 1 Loyalty card holder - the owner of loyalty card.

Description
The big shops give loyalty cards to customers, for saving the points from their purchase. An individual combination of numbers is given to each customer, which related with database ( have the data about the customer).

Collection of data is produced by swiping the loyalty card. The customers loyalty card is swiped (the individual number is identified), when he visits the shop. The new purchases is updated, if the purchase was made. Figure 2

Specific examples
====[|Shopper loyalty card]====

Contributor: Onashabay Nurzhan
Advantage for loyalty card holders is mainly saving money in a long-term. Each purchase from the same company gives additional bonuses (usually, few per cents from money spent) which could be used for further shopping. Therfore, loyalty card holders are usually likely to shop in the same shop again and again to save more money. It is advantage for both company and customers.

Companies use collected information about customers to look at their behaviour. Analyzing collected data help them to change their policies, order more popular items and less unpopular, create targeted advertisement.

Resources
> Tesco: The CRM Champion. (n.d.). Retrieved December 2, 2014, from https://eternalsunshineoftheismind.wordpress.com/2013/03/05/tesco-the-crm-champion/ > Changing lifestyles. (n.d.). Retrieved December 2, 2014, from http://www.bbc.co.uk/schools/gcsebitesize/ict/implications/1lifestylerev2.shtml
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