Homogeneity+of+large+data+sets

Description
====Consider a registration form of a loyalty card. When the form asks to write out your home address, there are couple of ways authors can create the form. They can create one box with the label "Home address", where the customers would have a lot of freedom in writing it, as the same address can be written in different ways: "Kabanbay batyr avenue, 43/2, 92", "apt. 92, 43/2, Kabanbay batyr ave." and so on. This would create inconsistency in the addresses and the **homogeneity of the data is decreased**. On the other hand, the authors of the form can create several boxes for the home address, including the street type, apartment number and so on, which would systemize the collected data from customers and the **homogeneity of the data is increased.**====

Specific examples
These are examples of home address forms from OLIMP and METRO loyalty card registration pages, where METRO (figure on the right) tries to gather the data in a more systematic, homogeneous way.

Contributor:
====This section provides additional examples with images and perhaps videos that further define the concept. Label images/videos Figure 1, Figure 2, etc with a title and place the APA citation at the bottom of the page.====

Resources

 * METRO - регистрация нового клиента. (n.d.). Retrieved December 12, 2014, from https://registration.metro.ua/ru/registraciya-sfera-deyatelnosti-klienta/?type=employee
 * Анкета на получение дисконтной карточки. (n.d.). Retrieved December 12, 2014, from https://www.kdlolymp.kz/ru/card