Sandbox+Amir.


 * Loyalty Card Application**

 We can explain loyalty programs as a form of virtual currency, which has multidirectional cash flow, as reward points can be exchanged into a merchandise or service but cannot be turned back into cash.  Loyalty card also called rewards card, point’s card, advantage card, or club card. Areas of application:  In USA in big supermarket, fish market chains and pharmacy chain apply loyalty card system. For example, Walmart offers to purchase a gift card and take a 3 cent discount per gallon of gas, without having loyalty card plan.  Also book and music dealers from large chains to independent marketer use in their advantage. Hardware stores hotel chains, club cards some American retailers, truck stop chain use it too. Bank use loyalty card as a reward to their customers.  All major US airlines also offer rewards credit cards. Truck stop chain Pilot travel centers, program Driver Payback Points compensate truck drivers refill by giving them points that can be used for buying in the shop.



1) Tuttle, B. (2013, July 11). A Disloyalty Movement? Supermarkets and Customers Drop Loyalty Card Programs | TIME.com. Retrieved December 8, 2014, from http://business.time.com/2013/07/11/a-disloyalty-movement-supermarkets-and-customers-drop-loyalty-card-programs/ 2) Glossary - L. (n.d.). Retrieved December 8, 2014, from http://www.elect-mer.com/glossary-l.html 3) MARSTELLER, L. (2011, December 21). Are Loyalty Cards Dragging You Down? Retrieved December 9, 2014, from http://blog.purseperfector.com/2011/12/are-loyalty-cards-dragging-you-down/