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Why the big 4 UK supermarkets are losing market share
Aldi set to overtake Waitrose as Britain's sixth largest supermarket
 * Nurzhan: **

http://www.telegraph.co.uk/finance/newsbysector/epic/tsco/10997573/Aldi-set-to-overtake-Waitrose-as-Britains-sixth-largest-supermarket.html

This is a short article about 4 big supermarket chains losing market share to another supermarkets. Aldi and Lidl are fastest growing food retailers in the UK.According to data published 29th of July, 2014, Aldi already has 4.8% of market share.

Big four supermarkets lose market share in first three months of 2014
 * Anel M: **

http://www.theguardian.com/business/2014/apr/08/big-four-supermarkets-sales-market-share-fall-2014

This article is about the situation in the UK that grocery market has fallen to the slowest pace of growth in 12 years at least and that the Big Four supermarket operators are losing sales and market share in the first three months of 2014.

WALMART
 * Yerkebulan:**

http://www.theguardian.com/business/2014/oct/05/big-questions-big-four-supermarkets

Here is the link to the article relating to the question: why the big 4 UK supermarkets are losing market share! Here it is said about the reasons of such situation, what supermarkets are involved and financial data related to supermarkets' shares! I quote: "With the retail industry shifting beneath their feet, the UK's four largest grocers have some decisions to make"

Moody's report makes grim reading for Big Four supermarkets
 * Anel Ibrayeva: **

http://www.theguardian.com/business/2014/oct/17/moodys-report-makes-grim-reading-for-big-four-supermarkets

Accourding to Moody's report Britain big four supermarkets should decrease the prices to compete with germany compnies: Aldi and Lidl. For that, british companies should decrease costs in big stores. However, Aldi and Lidl have online sales, but the online sales should be more that the sales in shops.

Shoppers lose appetite for big supermarkets
 * Yertemir M.: **

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11141300/Shoppers-lose-appetite-for-big-supermarkets.html

Article is about UK supermarkets. they are losing their sales and clients. "The big four still hold 73.3pc of the grocery market but a year ago it was 75.2pc." So, even biggest part of the grocery market is at big four supermarkets, but percentae is not increasing, but decreasing.

<span style="font-family: Arial,Helvetica,sans-serif;">**Sultanov D.:** <span style="font-family: Arial,Helvetica,sans-serif;">Half of UK shoppers visited Lidl, Aldi over Xmas

<span style="font-family: Arial,Helvetica,sans-serif;">http://www.ft.com/fastft/260632/half-of-uk-shoppers-visited-lidl-aldi-over-xmas

<span style="font-family: Arial,Helvetica,sans-serif;">Big four supermarkets lose market share in first three months of 2014
 * <span style="font-family: Arial,Helvetica,sans-serif;">Askhat: **

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">http://www.theguardian.com/business/2014/apr/08/big-four-supermarkets-sales-market-share-fall-2014

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">This is article about how supermarkets losing market share in three months. TThis example can show how market share can be lost and show all different disadvantages of this exact supermarket. Also, this article is very long.

Britain's Big Four Supermarkets Sainsbury's, Tesco, Asda, Morrisons Feel Pressure from Smaller Competitors
 * <span style="font-family: Arial,Helvetica,sans-serif;">Yermek: **

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">http://www.ibtimes.co.uk/supermarket-retailer-research-aldi-lidl-sainsbury-s-508586 ,

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">The cost difference become less of a siggnificant differentiator. Therefore the small shops become able to pressure the big four.

<span style="font-family: Arial,Helvetica,sans-serif;">http://www.theguardian.com/business/2014/jul/29/aldi-catching-up-with-waitrose-market-share
 * <span style="font-family: Arial,Helvetica,sans-serif;">Assiya: **

<span style="font-family: Arial,Helvetica,sans-serif;">Guardian writes about Aldi(4%) and Lidl (20%), who have gained more market share in comparison to the big four. These German supermarkets tend to sell more up-market goods, as well as manages differentiation in its small field, which happens faster in comparison to big supermarkets such as TESCO and Sainsburry's.

<span style="font-family: Arial,Helvetica,sans-serif;">http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11141300/Shoppers-lose-appetite-for-big-supermarkets.html
 * <span style="font-family: Arial,Helvetica,sans-serif;">Abay: **

<span style="font-family: Arial,Helvetica,sans-serif;">Supermarket loyalty cards and giant out-of-town stores will not be powerful enough to halt the rise of the German discount retailers. So big supermarkets such as Tesco and Sainsbury losing their market share on more than 30 percent.

http://www.bbc.com/news/business-26936146
 * <span style="font-family: Arial,Helvetica,sans-serif;">Shyngys: **

<span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;">ALDI,LIDL gain market share Tesco dominant for now = 28.6% Aldi= 4.6%. Director of Kantarworld panel states <span style="color: #333333; font-family: Arial,Helmet,Freesans,sans-serif; font-size: 14px;">individual retailer growth might be expected to be restricted. <span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;"> <span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;">**Talgat:** <span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;">Sainsbury's overtakes Asda in store wars <span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;"> <span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;">http://www.theguardian.com/business/2013/oct/25/sainsburys-overtakes-asda-supermarket <span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;"> <span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;"> The supermarket controlled 16.6% of the grocery market in the 12 weeks to October 12, up from 16.4% a year before, according to figures from market research company Nielsen. That gives it a 0.2% percentage point lead over its rival, owned by US retailer Walmart. However, Sainsbury's remains well behind [|Tesco], which has 29.5% of the market.

<span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;">**Alen:** <span style="color: #222222; display: block; font-family: arial,sans-serif; font-size: small;">UK grocery sales in decline for first time in 20 years http://www.theguardian.com/business/2014/nov/18/uk-grocery-sales-decline-price-war-asda-sainsburys-morrisons-tesco

The average price in supermarkerts is decreased by 0.4%. There was a first decline in UK grocery sales value since 1994.

UK grocery sales in decline for first time in 20 years
 * Yerlan:**

http://www.theguardian.com/business/2014/nov/18/uk-grocery-sales-decline-price-war-asda-sainsburys-morrisons-tesco

UK grocery sales have gone into decline for the first time in at least 20 years as a raging price war and the falling cost of food commodities hit Britain’s supermarkets.Tesco was the worst performer with sales dropping by 3.7%, but Morrisons’ performance deteriorated at the fastest rate, with the slump in sales accelerating to 3.3%, from 1.3% a month ago. Sainsbury’s trading also worsened, with sales down 2.5% while Asda was down in line with the market, enabling the Walmart-owned group to hold its market share. All this happened due to the growth of discount retailers Aldi and Lidl.Sarah Butler (Nobember 18, 2014) TheGurdian. Retrived January 27, 2014 from [ http://www.theguardian.com/business/2014/nov/18/uk-grocery-sales-decline-price-war-asda-sainsburys-morrisons-tesco]

Britain's big supermarkets lose ground to cut-price rivals and upmarket grocers
 * Daniyar Syzdykov:**

http://www.theguardian.com/business/2013/nov/19/britain-supermarkets-market-share-fall-tesco-sainsburys-lidl

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">Britain's four biggest supermarkets all lost market share for the first time in at least a decade over the last three months as they continue to be squeezed by discounters and upmarket grocers.


 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">Nurym: **

=
The article is about the new trends (Tesco, Sainsbury's, Morrisons lose almost all of their market share, online sales rise, prices for products sink) in UK's food retail, which force the supermarkets to use new strategies.=====

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11141300/Shoppers-lose-appetite-for-big-supermarkets.html The article is about German discount retailers, who overwhelmed loyalty card system of UK big supermarkerts by providing lower costs to the customers.
 * Amir:**

Britain's leading supermarkets lose market share as Aldi and Waitrose soar
 * Toma:**

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10459541/Britains-leading-supermarkets-lose-market-share-as-Aldi-and-Waitrose-soar.html UK's big supermarkets lose market share as Aldi, Lidl and Waitrose attract more shoppers.

<span style="display: block; font-family: 'Times New Roman',Times,serif; text-align: justify;">**Kenzhe's Article:** <span style="display: block; font-family: 'Times New Roman',Times,serif; text-align: justify;">UK grocery sales have gone into decline for the first time in at least 20 years as a raging price war and the falling cost of food commodities hit Britain’s supermarkets. <span style="display: block; font-family: 'Times New Roman',Times,serif; text-align: justify;">“The major supermarkets have all had a difficult period, hit by both the flow of shoppers toward the discounters and reduced revenues as they competitively cut prices." <span style="display: block; font-family: 'Times New Roman',Times,serif; text-align: justify;">//Butler, S. (2014, November 18). UK grocery sales in decline for first time in 20 years. Retrieved February 2, 2015, from http://www.theguardian.com/business/2014/nov/18/uk-grocery-sales-decline-price-war-asda-sainsburys-morrisons-tesco//